Maximize Conversions with Ads Manager: Remarketing Strategies That Work
Pay-per-click (PPC) advertising remains one of the most effective forms of online marketing—but even the most optimized campaigns rarely convert on the first click. Many visitors are still in the research phase, comparing options, or simply not ready to make a decision. So, how do you re-engage that traffic and increase your chances of converting them in the future?
That’s where remarketing through comes into play.
Why Use an Ads Manager for Remarketing?
An ads manager (like Google Ads Manager or Meta Ads Manager) allows you to build powerful remarketing campaigns that target previous website visitors with customized display ads. By showing your brand across platforms such as Google’s Display Network (GDN), YouTube, Facebook, and more, you stay top of mind with potential customers—even after they’ve left your site.
Remarketing campaigns built in your ads manager increase brand awareness, build trust, and significantly improve your conversion rate. Whether the visitor was just browsing or abandoned a shopping cart, remarketing helps bring them back at the right time, with the right message.
Use Your Ads Manager to Create High-Converting Banner Ads
Banner ads are a core component of any successful remarketing strategy. Through your ads manager, you can design and deploy image-based ads that appear on relevant websites, mobile apps, and even on YouTube. These ads build brand familiarity and help convert warm leads who already know your brand.
Offer time-limited discounts or special promotions via banner ads to create urgency and encourage immediate action. With the right design and copy, your ads can outperform cold traffic campaigns every time.
Types of Ads You Can Launch with Your Ads Manager
1. Text Ads
Your ads manager allows you to create a variety of text ad formats:
- Standard Text Ads: Simple yet effective, these allow for quick customizations such as font, color, and layout.
- Native Text Ads: These ads blend in with the content of a website or app, maintaining a seamless user experience.
- Rich Media Text Ads: These combine text with logos or visuals to give a display ad-like feel.
Well-crafted text ads through your ads manager can appear across Google Search, partner websites, and third-party platforms.
2. Image Ads
Using your ads manager, you can upload high-quality image ads in formats such as JPEG, HTML5, and even animated Flash (where supported). Best practices include:
- Using full-size graphical layouts without distortion
- Ensuring image clarity and relevance to your product or service
- Avoiding distracting visual effects like flashing or strobing
- Staying within Google’s or Meta’s family-safe content guidelines
Video Remarketing with Ads Manager
Video content is one of the most powerful ways to engage potential customers. With tools like Google Ads Manager, you can set up video remarketing campaigns on YouTube that re-engage users who:
- Viewed or interacted with your videos
- Liked, shared, or commented on your content
- Subscribed to your YouTube channel
- Viewed your ads as TrueView placements
These video campaigns can be short, targeted, and optimized for conversions directly inside your ads manager dashboard.
Advanced Remarketing Tactics Using Ads Manager
A skilled use of your ads manager opens the door to sophisticated strategies such as:
- Dynamic Remarketing: Show users the exact products or services they viewed before.
- Remarketing to Similar Audiences: Use lookalike or similar audience features to reach new potential customers.
- Remarketing via Mobile Apps: Re-engage app users with tailored in-app ads.
- Using Analytics for Retargeting: Sync your ads manager with tools like Google Analytics to track behavior and create custom audiences.
- Search Ads Remarketing Lists (RLSA): Show tailored search ads to users based on past site behavior.
With the right strategy, your ads manager becomes a central hub for driving high-ROI campaigns.
Let Click Champion Handle Your Ads Manager Like a Pro
At Click Champion, we specialize in leveraging ads manager platforms—like Google Ads Manager and Meta Ads Manager—to build intelligent, high-converting remarketing campaigns. From banner design to audience targeting, we take care of every detail.
Whether you’re running campaigns on Google, Facebook, YouTube, or beyond, our certified professionals ensure your business stays visible, trusted, and top-of-mind.
👉 Contact us today to learn how our remarketing strategies using advanced ads manager tools can drive more leads, sales, and profit for your business.