Pay per click (PPC) is an extremely effective form of online marketing. However, the reality is that most paid clicks aren’t going to convert into an enquiry, lead or sale on the first website visit. That doesn’t mean the traffic isn’t qualified or interested, they may be researching different providers or planning to make a decision in the future. How do you give yourself the best chance of converting that traffic in the future?
Enter remarketing!
Remarketing will display banner advertisements to all your website visitors across Google’s Display Network (GDN). This creates brand recognition and will have customers either consciously or subconsciously remember you when it comes time to make the decision. You also increase your reputation when you start appearing on YouTube and major news sites across the internet. Remarketing is targeted advertising, you’ll be promoting your business to people who have already shown an interest in what you’re doing.
Offering discounts or promotions on banner advertisements can encourage customers to make a decision and buy from you now, rather than someone else later.
Remarketing is also available on Facebook which is a fantastic option for some businesses. Click Champion will employ advanced tactics to ensure you get maximum exposure and conversions from everybody who visits your website.
Banner advertisement design? Leave that to us. How do you get the best results? We’ve got that covered. Contact one of our Google certified staff today to see if Remarketing is the right fit for your business.
Using Google’s Re-Marketing & Display Network To Boost Your Brand And Customer Base
The fact that someone visited your website does not mean that you will sell. Others even abandon carts despite the offer being so attractive. This is a headache for online stores and has an effect on profits. The solution to this problem is using Google’s Re-marketing & Display network. Here are ways to use this trick and boost brand as well as net new customers.
- Using Text Ads
Texts come in different formats including rich media, native and standard text. The standard text is common and allows customizing font color and face, among other properties. This ensures that the text fits within your page. Native ads allow the text to be integrated with the content, feel and look of your website. This is supplemented with the presence of logos on all platforms including Google + and third party sources. Rich text is considered like display ad. Your logo is supplemented with images from third party sources to make it prominent. The color palettes selected match the images and logo on the ad.
- Using Image Ads To Remarket
Google allows you to upload different types of images, some of which are not animated, like JPEG, HTML5 and Flash ads, among others. The sizes of these images also vary, giving you the freedom to match your content and appearance of your product. You have several ways of meeting this requirement
- Graphical layout- the ad should take up the entire space chosen. They cannot be sideways or upside down. The ad must also be restricted to the space to avoid obscuring content. You can preview the appearance and make adjustments.
- Quality and relevance- your ad must be recognizable and clear. It must also be relevant to your product and content.
- Flashing and Strobing images- a distracting ad which flashes or strobs in the background will not be allowed.
- Family status- ads must fit within the family status category. Anything considered adult or non-family will not be permitted.
- Remarketing Using Youtube Videos
Videos remain the most interactive marketing tool. Their power to engage can never be undermined. They grab attention and are perfect for explaining and demonstrating what your product can do. It should only run for 30 seconds. The video is linked to your Adwords account. This allows you to create a remarketing channel to reach people who perform the following, among other actions.
- Played any of the videos on Youtube
- Take actions such as share, like, comment, etc on videos
- Viewed the videos as Trueview ad
- Subscribes or visits your channel on Youtube
There are other ways you can remarket and change the direction of your sales using Google ads. They include remarketing to similar audience, using analytics to retarget, dynamic remarketing where past visitors are shown ads they have already viewed, using mobile apps to remarket and utilizing lists for search ads. With the assistance of a professional in Google ads marketing you can significantly raise boost your profits and brand standing.